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Written by Ryan
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Tuesday, 17 August 2010 16:08 |
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FoodLaunch is Growing, and we thought you would like to meet our new team members - each of whom will allow us to better serve our clients!
Learn about our new employees:
We have also added exciting new advisory board members:
Lastly, we've moved to a bigger and better office! Our new location is 28870 US Highway 19 N. Suite 401, Clearwater, FL 33761
We look forward to continuing our relationships with our current clients, and building new ones with other specialty food companies looking to launch or grow!
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Written by Ryan
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Tuesday, 17 August 2010 12:22 |
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I just read a great article on WSJ about people leaving the corporate world to start a food business, and it's certainly something we've seen a lot of over the past year. So many people are being laid off and having a hard time finding equivalent-level jobs - if a job at all - and are deciding to "go for it" with their own business. Considering that everyone likes to eat, and many like to cook, the food industry is a natural draw. Not only that, but the specialty food industry has grown despite the recession, at a rate of over 3% (now $50+ billion, just in retail). We've benefited from this greatly, specifically in our Launch division, as many of these startups have seen the tremendous value in our services/programs, including our Viability Analysis, Capital-Raising Preparation, and Go-To-Market program. Read the full article, titled "From Banking to Butter Brittle", here.
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Written by Allison Larkin
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Thursday, 08 July 2010 10:30 |
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Progressive Grocer recently published a good article discussing the technology, marketing trends, and retail format innovation that is creating a change within our industry between now and 2015. Based on their findings, Nielson gives their recommendations for companies to focus on for the next 5 years. Interestingly, all of the recommendations that they stated are areas that we currently help clients with now.
The first recommendation is to develop or buy online/digital/social marketing expertise.
We have solid social media, marketing and PR packages that have helped our clients increase their presence within these outlets and get the attention their company deserves, direct to their targeted consumer.
Traditional media is showing to be a diminishing return; social media along with the development of technology of smart phones continues to grow and is becoming the leader.
While FoodLaunch excels in traditional media/marketing, we have also developed some of the most successful online businesses and top e-commerce platforms in our industry – an area that Nielson states to be one of the biggest winners by dollar share gains. This confirms that we are on the right path and cutting edge in helping our clients be as successful as possible.
Click here to view the Progressive Grocer website…
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Written by Ryan
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Monday, 16 August 2010 17:41 |
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Our CMO, Chris Colby, just forwarded a great article to me confirming what we've seen in our industry; specialty food sales are up despite the recession, as US consumers are eating out less, and cooking more at home. You'd naturally think that luxury items such as specialty foods would be among the first to go in a household that is cutting back, but specialty foods are "affordable luxuries" that consumers will reward themselves with when they are cutting back in OTHER areas. Read the full article here.
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FOR IMMEDIATE RELEASE
FoodLaunch hires Peter Marse as Chief Technology Officer
Clearwater, FL. May 17, 2010 – FoodLaunch, Inc., the specialty food industry’s fastest-growing marketing and consulting firm, proudly announced that Peter Marse will be joining their management team on June 1st, here today. The news follows a recent announcement that the company will be expanding their service offering and implementing new growth initiatives in preparation for their upcoming capital raise.
Marse is a veteran of the gourmet and specialty food industry - most recently having spent a near-decade at industry pioneer GourmetFoodMall.com as Chief Technology Officer. With a rare combination of both technical and design skill sets, Peter will contribute to all FoodLaunch client projects and internal milestones.
"Bringing Peter on board is a huge turning point in the growth of our business”, said company CEO Ryan Montague in a prepared statement. “Our management team has instantly been elevated to a new level, and we couldn’t be more excited for the direction he will bring to technical projects and executive decision-making for that division".
For more information and media inquiries, please contact Allison Larkin, Marketing & PR Manager by emailing
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
or calling 800.975.7068.
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About FoodLaunch, Inc.
FoodLaunch is marketing and management consulting firm focusing strictly on the needs of food entrepreneurs developing specialty food products, and growth-stage specialty food companies looking to expand. Started by a young entrepreneur with nothing more than a $500 credit card in a flooded, gutted New Orleans home following Hurricane Katrina, FoodLaunch has averaged over 100% growth each year and has evolved into a full service firm with the most comprehensive offering of solutions for the specialty food industry. |
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